Measure-Your-Marketing-Impact

Measure Your Marketing Impact

$150.00 for 3 months

You’ve made a significant investment in your website, email messaging, content marketing, and of course direct mail appeals.

But how do you know what’s working and what’s not? How can you prove that your efforts are NOT wasted? And how can you make your boss smile?

Learn how to use Google Analytics and Facebook Insights to make smarter marketing decisions.

Includes class recordings, slides, video tutorials, and student workbooks.

SKU: Measure-Marketing-Impact Category:

Product Description

Learn how to use Google Analytics and Facebook Insights to make smarter marketing decisions.

Course details:

CLASS 1: Get smarter with Google Analytics

This class will show you three ways to transform Google Analytics from a set of baffling numbers into an intuitive way to see what’s working (and what’s not). Step-by-step simplified!

Students will learn these important skills:

  • Setting up goals to track your most valuable visitors
  • Finding out which Facebook posts convert the most donors
  • Focusing on website traffic from Facebook with Segments

Includes 60-minute class recording and slides.

CLASS 2: Get smarter with Facebook Insights

This class will show how to use Facebook Insights to build a smarter content strategy that gets more engagement, drives more website traffic, and converts more fans into supporters.

Students will learn these important skills:

  • Analyzing the impact of tweaks in your content strategy
  • Using Facebook Insights for smarter Boosted Posts
  • Discovering and recycling your top-performing posts

Includes 60-minute class recording and slides.

CLASS 3: Create reports to make your boss smile

This class will show you how to present your website and Facebook data for your boss. You will get a template to help you answer her most pressing questions about your online marketing and fundraising results, and how to improve them.

Students will learn these important skills:

  • Defining your nonprofit’s key performance metrics
  • Telling a compelling story with your data
  • Connecting the dots between your data and your strategy

Includes 60-minute class recording and slides.

Bonus Video Tutorials and Guides

  • How to set up goals in Google Analytics (VIDEO)
  • How to view segments in Google Analytics (VIDEO)
  • How to create duration goals in Google Analytics (VIDEO)
  • How to create page view goals in Google Analytics (VIDEO)
  • How to tag URLs for Google Analytics campaigns (VIDEO)
  • How to use Facebook Insights to discover strategies that work (VIDEO)
  • How to discover and recycle your very best Facebook updates (VIDEO)
  • Google Analytics templates for creating Facebook segments (VIDEO)
  • Creating a Facebook dashboard in Google Analytics (VIDEO)
  • Downloadable templates for executive reports (Excel and PPT)

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