facebook-bootcamp-product

Facebook Bootcamp

$150.00 for 3 months

This course features 4 classes:

  • 1. How to Attract More Quality Facebook Fans
  • 2. How to Give Your Fans What They Really Want
  • 3. How to Turn Your Fans into Active Supporters
  • 4. How to Hack Your Facebook Marketing Workflow

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Taught by John Haydon, author of Facebook Marketing for Dummies, who has helped thousands of nonprofits get more results with Facebook. Turn fans into email subscribers, donors and volunteers!

SKU: Facebook Bootcamp Category:

Product Description

Grow your Facebook community with 90 days of access to workbooks, guides, video tutorials, self-assessment tools, and more!

“After taking John’s Facebook bootcamp course, we’ve seen a huge increase in engagement
with our fans. I would highly recommend his course without reservation!!!”
– Meredith Olmstead, Peach State Federal Credit Union

“Our engagement has gone up considerably – along with page likes (nearly double!).
I look forward to taking the course again to see if I can perfect these techniques!” 
– Ashley Brooks, Phelps Regional Health Care Foundation

“John Haydon is my go-to guy for anything social media fundraising. He has an
unusually keen understanding of the principles of donor-centered fundraising!”
– Pamela Grow, Simple Development Systems

Course details:

How to Attract More Quality Facebook Fans


It’s not about how many Facebook fans you have, it’s about the quality of those fans.

This class will show you how to attract more quality fans using your website, email, and social media. You will also learn how to promote your Page during an event, and how to effectively use Facebook Ads to get more fans.

Includes the following additional learning resources:

  • NEW: Creating a Facebook Page from Scratch (VIDEO)
  • Creating a Facebook Communications Plan (Workbook)
  • NEW: How to capture new fans on your thank you pages (VIDEO)
  • NEW: How to grow your fanbase with the Facebook Page Plugin (VIDEO)

How to Give Your Fans What They Really Want


Just having fans is not enough, especially with declining reach and increased competition in the news feed.

This class will teach you 8 powerful content marketing strategies to get more engagement with your Page posts and dramatically increase website traffic from Facebook. You will also learn about new web-based tools to help you find content your fans will love, create stunning visual content, and schedule your Facebook content.

Includes the following additional learning resources:

  • NEW: Discover Your Top 10 Best Performing Facebook Posts (VIDEO)
  • NEW: Content Workflow: Drafting and Scheduling Facebook Posts (VIDEO)
  • NEW: How to use Facebook Live to engage and retain donors (VIDEO)
  • NEW: How to Repurpose and Recycle Your Best Facebook Posts (VIDEO)
  • NEW: Free Online Tools to Create Remarkable Visual Content (VIDEO)

How to Turn Your Fans into Active Supporters

So you’ve built an engaged fanbase on Facebook, but how can you turn those fans into active supporters?

This class will show you, step-by-step, how to create email acquisition campaigns designed to lead Facebook users through your donor funnel: Acquire, engage, nurture, convert. You will also learn about tools to build your email list with Facebook.

Includes the following additional learning resources:

  • NEW: How to target donors and volunteers with Facebook Ads (VIDEO)
  • NEW: Five Powerful Ways Build Your Email List With Facebook (VIDEO)
  • NEW: How to create a Facebook ad to grow your email list (VIDEO)
  • NEW: Facebook Ad Campaign Planning Workbook (PDF)

How to Hack Your Facebook Marketing Workflow

This class will show you how to develop a time-saving content marketing process for your organization. Using planning tools and apps like IFTTT, Zapier, Trello, and Buffer, you will learn how to save time curating, drafting, scheduling, and publishing targeted Page updates.

Includes the following additional learning resources:

  • NEW: Content Marketing Checklist for Facebook (PDF)
  • NEW: How to create a content marketing workflow with Buffer, Trello, Google Calendar, and IFTTT (VIDEO)

Bonus Learning Aids

  • How to use Google Analytics to view website traffic from Facebook (VIDEO)
  • How to sharpen your content strategy with Facebook Insights (VIDEO)
  • Building an Online Donor Funnel (VIDEO)

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