Email Fundraising Makeover

$95.00 for 3 months

Email is still the best way to cultivate, convert, and retain online donors. But most nonprofits DON’T know how to go beyond the monthly newsletters and occasional eblasts.

This course features 3 classes:

  • 1. How to Segment Your Database and Wake Up Your List
  • 2. How to Write Emails That Raise More Money
  • 3. How to Retain More Donors with Drip Campaigns

This training has a 100% money-back guarantee.

SKU: Email Fundraising Makeover Category:

Description

Expert Training

During this course, John Haydon will show you a step-by-step plan for increasing fundraising results with your most valuable asset: your email list. You will learn how to properly segment your lists, write  email messages that convert more supporters, and how to use automation to engage subscribers and donors.

You will also get trainings, guides and workbooks from world-class experts, Pamela Grow and Joe Garecht.

Course details:

How to Segment Your Database and Wake Up Your List

Get ready and engage subscribers BEFORE asking for money.

This class will teach you the critical steps for preparing your email marketing system, such as setting up segments and cleaning out bad emails. You will also learn “mini-campaign” strategies to engage sleepy subscribers and identify potential donors – BEFORE you ask for money!

Includes the following additional learning resources:

  • Guide: How to Segment Your Donor Database by Pamela Grow (PDF)
  • Workbook: 21 Ideas You Can Steal to Build Your Email List by John Haydon (PDF)

How to Write Emails That Raise More Money

Write irresistible subject lines and copy that convert more donors!

This class will teach you how to write subject lines that stand out and email messages that engage your donors. You will learn how to ask for money without being pushy, creative uses of the sender field, and how to make sure your email messages are optimized for smart phones and tablets.

Includes the following additional learning resources:

  • Guide: Creating Unique Appeals and Targeting High End Donors by Joe Garecht (PDF)
  • Audio: How to Write Great Direct Mail Appeal Letters that Raise More Money (Mp3)

How to Retain More Donors with Drip Campaigns

Positive revenue for most nonprofits is mostly about donor retention.

This class will show you to use email automation to increase donor retention and lifetime donor value. You will learn the specific steps for setting up auto-responders and drip campaigns; and other ways to put many of your email campaigns on autopilot!

Includes the following additional learning resources:

  • Guide: Email Campaign Planning Workbook by John Haydon (PDF)
  • Case Study: How One Nonprofit Increased Online Donations by 1,400% (VIDEO)
  • Tutorial: How to Set Up Goals in Google Analytics (live demo by John Haydon)

Powered by WordPress. Designed by WooThemes