Snapchat Jumpstart

If your nonprofit is trying to engage teens, Snapchat is where you’ll find them. In fact, teens now use Snapchat more popular than Instagram and Facebook!

But before you start posting awkward snaps, you need to first understand that Snapchat culture is very different from any other social network. Face-swapping, geofilters, and emojis allow users to create a social culture that is both entertaining and in-the-moment. And most nonprofits have no clue where to begin.

This Jumpstart will help you create a Snapchat strategy that teens and millennials will love! You will learn:

  • What is SnapChat?
  • How to use Snapchat
  • Creating your first snap
  • Creating geofilters
  • Driving action among teens with snap storyboards
  • Conducting your first Snapchat takeover
  • Mapping out your SnapChat marketing plan

This training is intended for nonprofits seeking to engage a teen audience.

Lessons

How to Create Snapchat Geofilters for Your Nonprofit

Length: 5 minutesComplexity: Standard

Geofilters are a fun way for users to share where they are, by adding a fun sticker or overlay to videos and pictures. Nonprofits can use geofilters to promote an event, create awareness around an issue, or raise money via cause marketing.